Website Audit & Implementation Proposal

Soap Lake Resort
& Solstice BioSpa

Critical improvements, execution options, timelines, and budgets designed to protect peak-season bookings and improve the visitor experience across both websites.

Introduction

Peak-Season Priorities

Thanks for sharing all the details and links! I completely agree that during peak season, every day matters when it comes to capturing bookings and converting visitors.

First, to answer your question: Yes, I work extensively with WordPress. In addition to Wix and Wix Studio, I regularly design, build, and optimize custom WordPress sites using Elementor Pro, WooCommerce, custom PHP/Velo, dynamic CPTs, SiteSEO, and performance-caching layers like SpeedyCache and LiteSpeed.
01 · Comprehensive Audit

Critical Improvements Needed

I’ve reviewed both live sites:

Soap Lake Resort

Website: soaplakeresort.com

Platform: WordPress + Elementor

Solstice BioSpa

Website: solsticebiospa.com

Platform: Wix

Here are the critical issues hurting your conversions, organic traffic, and user experience right now, along with how we can solve them.
A · Soap Lake Resort

Soap Lake Resort — WordPress

1

Confused Value Proposition & Duplicate Content

The resort site currently attempts to present the full BioSpa experience alongside room bookings. This creates high bounce rates for visitors looking to book a room quickly.

Fix: Transform the resort site into a pure “Stay First” portal. Use high-converting teaser blocks for the BioSpa that route visitors to Solstice for day passes, while keeping the resort focus strictly on room inventory, Wyndham booking integration, and historic buyout packages.
2

Keyword Cannibalization — Essence Retreat vs. Solstice BioSpa

Having two spa offerings competing for the same keywords confuses Google and lowers your search rankings.

Fix: Lock the visible branding to Essence Retreat, an exclusive Historic Inn guest amenity, while optimizing Solstice for broad “mineral spa/wellness” search intent.
3

Speed & Mobile Performance

Elementor setups with multiple active plugins often build up bloated code. During peak season, slow mobile loading on cellular data directly costs you lost room bookings.

Fix: Audit asset loading, purge SpeedyCache, optimize images, and streamline mobile layout containers.
B · Solstice BioSpa

Solstice BioSpa — Wix

1

Broken Funnel Destinations

Critical canonical landing paths like /retreats and /retreat-inquiry are returning 404/broken errors. Ad campaigns or organic visitors clicking through to book a retreat are hitting dead ends.

Fix: Immediately rebuild /retreats and /retreat-inquiry on Wix so every lead form submits cleanly.
2

SEO & Redirect Cleanups

There are multiple legacy and duplicate draft pages, including /venues-retreats-new, /pricing, /spamenuspecials, and /historic-inn-rooms, diluting your SEO domain authority.

Fix: Collapse all redundant pages into proper canonical URLs via 301 redirects in Wix SEO Tools.
3

Cross-Site Synchronization

Solstice needs clean outbound links to soaplakeresort.com/accommodations/ so day visitors can easily upgrade to overnight stays.

02 · Project Execution Options

Timelines & Budgets

To get this resolved immediately during peak season, here are two options depending on how you’d like to proceed:

Option A

Maintain Dual Platforms

We execute the complete 5-Block Implementation Plan directly within your current stack: soaplakeresort.com on WordPress and solsticebiospa.com on Wix.

What’s included

  • Rebuilding broken Solstice Wix pages.
  • Full 301 redirect mapping on both platforms.
  • Elementor teaser blocks.
  • /historic-inn-buyout/ page creation.
  • SiteSEO meta tags.
  • Mobile optimization.
  • End-to-end QA.
Timeline2–3 Days
Budget$650–$850

Depending on additional content design requests.

Option B · Recommended Long-Term

Migrate Soap Lake Resort to Wix

If you want easier management, faster site speeds, zero plugin update risks, and a unified platform, we can migrate the resort site off WordPress and consolidate both websites into Wix / Wix Studio.

Why Migrate WordPress to Wix?

  • Zero Technical Overhead: No more WordPress plugin updates, database bloat, or security vulnerabilities that break during peak season.
  • Unified Management: You and your team manage both soaplakeresort.com and solsticebiospa.com under one single Wix login dashboard.
  • Superior Mobile Performance & Hosting: Wix handles global CDN hosting, caching, and SSL automatically, providing faster load times without requiring plugins like SpeedyCache.
  • Seamless CMS Architecture: We can build dynamic CMS databases for rooms, cottages, and venues that you can edit easily in seconds.
Timeline5–7 Days
Budget$1,100–$1,350

Special bundled rate for full migration, architecture build, and dual-site sync.

Next Steps